Privacy Policy
Last updated 7 September 2026
Shape Your Tale helps families create personalized, illustrated fairytales. This policy explains what we collect, why we collect it, and the choices you have.
Information we collect
Account details. When you sign in with email, Google, or Facebook, we receive your email address and, where the provider supplies it, your display name and profile picture. We never receive or store your password for those providers.
Photos you upload. Face photos you provide to create a character are processed as described in our Photo & Likeness Terms. We resize them on your device, send them to our AI provider to illustrate your story, and do not keep the original files after that request.
Content you create. The characters, story choices, and generated stories and illustrations you make in the app are stored so you can return to them later.
Technical data. Standard server logs such as IP address and browser type, kept for security and troubleshooting.
How we use your information
We use your data to authenticate you, save and display the stories you create, generate new story text and illustrations at your request, and keep the service secure. We do not sell your personal data, and we do not use it for advertising. Photos are used only to illustrate the story you asked for, not to identify people or to train our own models.
Photos and likeness
Uploading a photo is optional until you want a character that resembles a real person. When you do, we ask for your consent on the upload step (the box is never pre-ticked). That consent is the lawful basis we rely on in the EU for this processing.
If the photo shows a child, you must be that child's parent or legal guardian. We do not use photos for facial recognition or to uniquely identify anyone. Generated illustrations that still resemble the person are personal data too, and we keep them only so you can return to your stories.
The full picture — what leaves your device, what Google Gemini receives, what we store, and how you withdraw — is in the Photo & Likeness Terms.
Service providers
We rely on a small number of processors to run the service: Supabase for authentication, database, and image storage; Google and Meta for optional social sign-in; and Google Gemini to generate story text and images from the prompts and photos you supply. Photos and prompts are sent to Gemini solely to produce your content.
Children's privacy
Shape Your Tale is designed to be used by adults together with children. You must be at least 18 to open an account. We do not knowingly create accounts for children. If you upload a photo of a child, you confirm you are that child's parent or legal guardian. Please avoid entering a child's full name, address, school, or other identifying details when creating characters.
Data retention and deletion
We keep your account and stories until you ask us to remove them. You can request deletion of your account and all associated content at any time by emailing support@shapeyourtale.com. We will action the request within 30 days.
Your rights
Depending on where you live, you may have the right to access, correct, export, or erase your personal data, to withdraw consent for photo processing, and to object to certain processing. Contact us at the address above to exercise any of these rights.
Changes to this policy
If we make material changes we will update the date at the top of this page and, where appropriate, notify you in the app.
Contact
Questions about this policy can be sent to support@shapeyourtale.com.